ARIFIN IYUS: Take Advantage of Digital Marketing for Independent Coffee Business

ARIFIN IYUS: Take Advantage of Digital Marketing for Independent Coffee Business

To improve the economic welfare of the community, Yayasan Inspirasi Indonesia Membangun or known as The Foundation for Inspiration of Indonesia Development (YIIM) in cooperation with Insight Investments Management Company (INSIGHT) established a community empowerment program, namely social entrepreneurship training for underprivileged, deprived, and disabled communities. This program is also in line with Sustainable Development Goals (SDGs) number 1, regarding of eradicating poverty and SDGs Number 10, regarding of ending inequality.

Arifin Iyus or known as Iyus (35 years old) is one of the alumni of the coffee barista training held by YIIM and Insight Investments Management Company in the year of 2017. Currently he lives with his wife, two children, and his parents in a house in the Cileungsi area, Bogor.

Before joining the training, Iyus had not worked for a long time and his occupation was only as a freelance photographer for weddings. When he got the information about coffee barista training, Iyus was very enthusiastic to take part since he has interest in making coffee. Iyus did not want to pass up the opportunity because all this time he wanted to participate in coffee barista training, on the other hand he was hindered by the expensive registration fee.

 

Various Obstacles During Opening a Business

After attending the training, Iyus got new knowledge and experience that makes him satisfied. Previously he only got the basic knowledge but during the training he got more knowledge with lots of references. According to Iyus, this knowledge can be used to open a business.

After a few years, in the year of 2020 Iyus began to prepare himself to open a coffee business. However, in the midst of preparation, Iyus was exposed to Covid-19 and had to be quarantined at the athlete’s guesthouse for quite a long time. Iyus was forced to vacuum in preparation for opening a coffee business. During his vacuum, Iyus also worked as an online motorcycle taxi.

 

Start Rising to Open a Business

After a few years, at the beginning of 2022, Iyus began to focus back on opening a coffee business. In March the business was ready to open. Iyus’ coffee business is called “Sekopi Seperguruan”. Iyus opened this coffee business with a Pre-Order (PO) system every 2-3 times a week with orders via Whatsapp. After Iyus opened a coffee business, he stopped working as an online motorcycle taxi and only focused on running the business he had just built.

The menus sold are Caramel Latte, Hazelnut Latte, Vanilla Latte, and Palm Sugar Milk Coffee. Currently planning to add to the menu, namely the Chocolate series with 3 flavors Chocolate Signature, Chocolate Caramel, and Chocolate Hazelnut. The prices sold starts from IDR. 24,000 to IDR. 70,000 with sizes of 250ml, 500ml, and 1 Liter.

As long as Iyus opens a business, he earns an average of IDR 2,900,000 per month. The most orders Iyus ever got was 12 liters in a day. Iyus is very grateful, by opening this business he can increase his family’s income.

Iyus marketing his coffee business through social media such as Instagram, Whatsapp, and also commercial stores such as Tokopedia. Iyus himself does the delivery of drinks if the distance is close. For long distance Iyus sends his drink using paxel.

While running a business, Iyus is still hindered by tools which are still manual. Iyus hopes that in the future he able to expand his business and able to add coffee equipment so that he can maximize his coffee business sales. Iyus also wants to learn more about coffee to improve his coffee business.

For friends who wants to try Iyus’s coffe, you can directly visit “Sekopi Seperguruan” social media, namely @sekopiseperguruan and can also contact this Whatsapp number 081290313600

Inspiration Greetings!

 

 

Contact persons (Official contact +62857-1406-2808 / +62858-9246-0624)   

 

Normansyah Kusuma

Chief Executive

Maria Dewi Yanti S.Par

Secretary

ARIFIN IYUS: Take Advantage of Digital Marketing for Independent Coffee Business