Sutrisno Abdi (41 years) or usually called Mr. Sutrisno is one of the alumni of the entrepreneurship management training held by Yayasan Inspirasi Indonesia Membangun or known as the Foundation for Inspiration of Indonesia Development (YIIM) in collaboration with the Malang Class I Correctional Center (Bapas Class I Malang), the United Nations Office on Drugs and Crime ( UNODC), United Nations Security Council Counter – Terrorism Committee Executive Directorate (CTED), United Nations of Office Counter-Terrorism – UN Counter Terrorism Center (UNCCT) and From the People of Japan in the year of 2022.

This program is one of the programs that aims to improve the soft skills of the trainees and to increase their business. This training is in line with the Sustainable Development Goals (SDGs), in particular SDGs number 1 eradicate poverty, number 2 end hunger, number 8 decent work and economic growth, number 10 reduce inequality, number 16 peace, justice and strong institutions , and number 17 partnership to achieve goals. In addition, this program is also believed to be able to contribute to deradicalization policies through an economic welfare approach planned by the government, one of which is through the National Counterterrorism Agency (BNPT).

Mr. Sutrisno currently lives with his parents in Jabung sub-district, Malang district. He is one of the former convicts for the crime of terrorism (NAPITER). At that time, he was sentenced to four years and two months in prison. Mr. Sutrisno was detained at the Lowokwaru and Sentul Correctional Institutions (LAPAS). Then served as a Correctional Client at BAPAS Class 1 Malang.

The Beginning of Running a Business

After three months of being free, in 2018 Mr. Sutrisno decided to start a business, namely agro-tourism with the name “Rumah Ketahanan Pangan”. Mr. Sutrisno’s business is located in Gabong Village, Malang Regency. He used his parents’ sugar cane land which is 6000 meters to run the business. Initially the land was leased to someone. However, it has become increasingly unprofitable for Mr. Sutrisno and his family because the rent price is decreasing every year.

In the end, Mr. Sutrisno slowly converted the land for seed business, agriculture, animal husbandry, and now it is a children’s playground. This playground is called “Taman Polan”. For visitors who come have to pay an entrance ticket of IDR 10,000 by getting media tools for planting.

Mr. Sutrisno’s first income in this business was IDR 7,500,000/month for gross turnover. As his business grows, Mr. Sutrisno currently earns a gross income of IDR 8,000,000 and a net income of IDR 5,000,000 each month. The income received by Mr. Sutrisno is also used to develop his current business.

During the process of changing the land, Mr. Sutrisno experienced several problems in planting cassava and tequila. Even though he failed, Mr. Sutrisno did not give up to continue growing various kinds of plants for this agricultural business. He considers this to be a lesson for the future.

Since he was in prison, Mr. Sutrisno has planned what activities he will do after he is released from prison. One of the plans that will be carried out when leaving is a business in the agricultural sector. Since before he entered detention, he has enjoyed running a business. Mr. Sutrisno also had basic agricultural knowledge when he was in college, but stopped in semester 4. This agricultural science was continued to be developed by Mr. Sutrisno while he was in prison until now

“When I was inside, I already conceptualized what I would like to get out later. Thank God it’s going smoothly now because from the inside I’ve thought about it. Even though the reality is still wrong, this can be used as a lesson.”

The Good Impact of Entrepreneurship Management Training on Sutrisno’s Business

After attending the entrepreneurship management training, Mr. Sutrisno feels that this training adds knowledge to his business development, especially regarding digital marketing, one of which is through social media and e-commerce. According to him, digital marketing is very helpful to expand his business market. So far, Pak Sutrisno’s business has only sold agricultural and livestock products to traditional markets with face-to-face (offline) marketing.

“Yesterday’s training was very important for us, especially for the e-commerce marketing and design strategy section. The plan for the future is to develop the business by selling livestock products such as frozen meet with e-commerce so that our sales will not only be here, we can go out of town.”

As for the playground, Mr. Sutrisno has only done word-of-mouth marketing. However, now Mr. Sutrisno is starting to market his place of business through social media such as Tiktok and Instagram.

“I started marketing through sharing with Kindergarten (TK) teachers. Kindergarten needs knowledge about agriculture. So when they practice about animals and the environment, I invite them to educate. In accordance with my mission, this is done because of concerns about agriculture, which is currently not of interest to the younger generation.”

To expand his business, Mr. Sutrisno was assisted by Mr. Wildan, who is a former NAPITER for online marketing and also catalog photos. Currently still in the marketing preparation stage. Mr. Sutrisno plans to sell the results of his business outside the city and also abroad. At present Mr. Sutrisno’s business also has a Business License Number (NIB) and SKU (Business Certificate) at the sub-district level.

Not only online marketing, Mr. Sutrisno’s plan is to also advertise his place of business at the NKRI shop located at the Malang station using television (TV). This is so that train passengers can see the advertisement and be interested in coming to Mr. Sutrisno’s place of business.

Information related to the training can be accessed via THIS VIDEO.

Trying to Expand Business

Mr. Sutrisno’s efforts attracted the attention of the National Counterterrorism Agency (BNPT). In the end, Pak Sutrisno collaborated with BNPT to open a business branch in the Turen area, Kab. Poor. This 1.4 hectare land is under construction for the same concept as the first business location in the Jabung area.

Not only businesses in the field of Agrotourism, there are several businesses run by Mr. Sutrisno. Some of these businesses are run by Mr. Sutrisno himself or in collaboration with his friends, such as the business of buying and selling used cars/motorcycles and the eco-print batik business. For the eco-print batik business, Mr. Sutrisno sells it at the NKRI shop located at the Malang station. In this shop there are several UMKM products from the Se-Malang Raya community.

Pak Sutrisno hopes that in the future, this business can provide knowledge and attract young people to work in the agricultural sector. In addition, it can be integrated with the surrounding community. And also Mr. Sutrisno hopes that Mr. Sutrisno’s business products can be displayed in various places so that people out there see and are interested in buying.

For friends who are interested in Mr. Sutrisno’s Agrotourism, you can visit the “Rumah Ketahanan Pangan” which is located on Raya Jabung Street, no.38 Jabung village, district, Jabung, district. Malang or you can check their social media on Tiktok, namely “Rumah_ketahanan_pangan” and Instagram @pthanos_edupark.

 Inspiration Greetings!